How Strategic Marketing & Communications (SM&C) can help you

EAP Home

How Strategic Marketing & Communications (SM&C) can help you…

EAP publications, website

1. Director and Staff Information

ONE-STOP shopping on Study Center resource page
Director’s Manual, Study Center Academic Manual, forms, reports, contact and emergency information, calendars, and other resources
Access to password protected pages—please contact SM&C for access information.

2. Study Center Websites

Study Center Websites and sign out form/response

See "Study Center Website Content and Guidelines" in Communications Chapter of Director’s Manual

3. EAP Program Information to Inform Students

Country-specific pages and brochures
Academic Page includes our Program Wizard, discipline references and course lists
Orientation Guides (PDFs) — plus all information incorporated into country pages
EAP country specific forms

How you can help improve EAP publications and communications…

Timely response to information requests on your programs!

Share students’ and your own perspectives on the value of the EAP experience.

1. Send or encourage students to send testimonials, comments, articles, stories, and accounts of meaningful experiences

Print and digital publications, e.g. World Ezine, Wikis, Blogs

See “Student Highlights/Testimonials/Articles” in Communications Chapter of Director’s Manual

2. Send or encourage students to send compelling photos with captions and video clips that provide an EAP educational context

Photo/slide show/video examples

See “EAP Recruitment, Advising, and Orientation Materials” in Communications Chapter of Director’s Manual

Questions? Who to Contact?

Beth Bernstein: bbernstein@eap.ucop.edu